How to Avoid Black Hat SEO

Black Hat SEO opposition of white hat that’s mean it doesn’t optimize the foundations given by Search Engine. Black hat SEO contains keyword stuffing, cloaking ,link farm, hidden text etc. it's known as unethical SEO.


Black-Hat-Seo


  • Invisible text. Don't put white text on a white background. In fact, don't put even very light yellow on a white background. The engines aren't stupid; just because the colors aren't exactly the same doesn't mean they can't figure out there's no contrast. Yes, there are clever ways to try to fool Google about what the background color actually is, but Google is probably aware of most of them anyway, and I won't cover them besides

  • Cloaking. Google knows what's on your site because periodically its automated robot called Googlebot visits all the pages in its index, and grabs all the page content so it can analyze it later. Cloaking means showing one page to Googlebot and a completely different page to real human visitors. Google despises this aplenty.

  • Keyword Stuffing. The engines want your pages to be natural. Finding every place to cram your keywords onto your pages -- or worse, including a "paragraph" of nothing but keywords, especially if they're repeated ad nauseum -- is a big no-no. Do you consider pages with lists of keywords to be high quality? Neither does Google.

  • Doorway pages. A doorway page is a page built specifically for the purpose of ranking well in the search engines and without any real content of its own, and which then links to the "real" destination page, or automatically redirects there. Doorway pages are a popular choice of some SEO firms, although Google has cracked down on this and many 

  • webmasters saw their pages disappear from the index. Some SEO firms call their doorway pages something else, in an effort to fool potential customers who know enough to know that they should avoid doorway pages. But a doorway page is still a doorway page even if you call it something else. Some engines may decide that an orphaned page is a doorway page, and if so then the page or the site might suffer a penalty.

  • Spam. Spam has a special meaning with regards to SEO: worthless pages with no content, created specifically for the purpose of ranking well in the engines. You think they have what you're looking for, but when you get there it's just a bunch of ads or listings of other sites. The webmaster is either getting paid by the advertisers, or the page is a doorway page, with the webmaster hoping that you'll click over to the page s/he really wants you to go to.
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How to Avoid Black Hat SEO  How to Avoid Black Hat SEO Reviewed by Click Perfect on 22:25:00 Rating: 5

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